08/04/2018
Asharqia Chamber will participate in the Franchise Exhibition, which will be held during the period 9-11 May 2018 at the Dhahran International Exhibition Company (Dhahran Expo) under the patronage of the General Authority for Small and Medium Enterprises.
The exhibition is attended by a number of investment and financial institutions, some international franchising companies, as well as advisory institutions and local banks. This would make the exhibition as an important platform to support the franchise business.
The exhibition aims to promote the franchise industry in order to keep pace with the Kingdom's vision of national transformation in accordance with the vision of 2030. It would be opening up opportunities for investors and young entrepreneurs to obtain local and international opportunities through exchanging experiences with companies specialized in trade franchise, which will be highlighted in the exhibition and make use of them.
The exhibition is an opportunity for national brands to expand their activity within the Kingdom and to export their distinctive brands to foreign markets. It also allows foreign investments-under the umbrella of commercial excellence- to create new job opportunities and to attract additional foreign capital.
The event would include the establishment of a scientific program that includes a number of dialogue sessions with the owners of well-known brands, through which to review some of the successful experiences. It also provides free consultations on everything related to trade Franchise and production steps, and so on.
A number of workshops will be held-at the scientific program- that will discuss many issues related to franchising, how to build a brand that suits the project, control the risks of capital, build marketing plans, and explain the legal regulations governing this type of commercial activity.
